The advent of the World Wide Web, or more commonly known as the Internet, has opened up opportunities unheard of before for both buyers and sellers. Never has the word global market mean exactly what it was supposedly to be as the Internet literally cracked opened the world boundaries of every state on earth and in the process making everyone a potential buyer and seller.
Starting with the ubiquitous text messaging, the Internet is now growing by leaps and bounds were data uploading and downloading is almost a second nature. Buyers using this platform to sell their items are limited only in the most physical sense of marketing the product and even the stated restriction might not apply, with techno-geeks coming out with torrents of application which even enables very accurate 3-dimension rendering possible.
One sector which has yet to embrace wholly the Internet is the auto industry. At least not in a big way, although car makers all around the world are starting to tap into the huge potentials provided by the virtual reality as a marketing tool. Selling a car is a slightly trickier proposition as opposed to, say, selling books and magazine on line to faceless customers armed with only an internet connection and a credit card account.
There are of course portals which pioneers the way forward, hoping to tap into the global auto enthusiasts market as Amazon.com did for literature fan and lovers did. Among others is eBay Motors from the well-know barter trade online expert who started a site enabling users all over the world to post their items to trade – either for cash or other items.
Trying to achieve the same level of success in marketing of automobiles, however, has not been able tom achieved the same level of success with several constraints, the largest of which the car buyers need to be close and personal to the car of their choice . This is true even for the latest model. An online portal may just introduce the new model to the public, but there is simply no other substitute for them but to flock the showroom to see the actual car.
The one sector of the automobile which has found its niche in the new marketing tool, however, is the second hand market. Used cars sale techniques are normally the same all over the world, that is, potential buyers would have to search around for a particular model selling at a particular price which is agreeable to them. This is where the Internet's vast reach has been able to make a breakthrough.
Used car sellers now have the luxury of posting their used autos online instead of waiting for a potential customer to show up at their sites. The American affinity towards certain legendary models such as the Mustang or the Ford GT40, to name just two of the many superb models that had been produced by the number of car makes in the States, means that there is a market worth tapping.
Car enthusiasts looking for a specific model could simply tap into the vast online network to find the exact dream car, right down to the year of make, the engine displacement, how many miles it had gone through and, with some luck, complete with a picture of how it looks like. eBay motors, for example, incorporate all these specifics in its portal, enabling potential customers to choose from a list of sellers all through the United States.
Of course, there is no telling if the auto on sale is actually what is represented on the computer screen, but once customers find what they are looking for, it is the a matter of proceeding to the showroom to view the actual car. Nothing beats the excitation of seeing a car in the flesh; being able to run our fingers through its flank, trying out its seats and imagining how it would drive even prior to turning the keys where a drive test is given, this would be the point of sale, which came courtesy of the internet.
The list of models available in the market could be quite extensive, from American car makers Buick, Chevrolet, Chrysler, Dodge, Ford, GMC and Mercury to Japanese makes Honda, Isuzu, Mazda, Mitsubishi, Nissan, Toyota, or European makes, Volkswagen , BMW, Audi and Mercedes Benz, all of which has been around for quite some time, and offering a wide range of automobiles from vintage to the latest, fuel sipping hybrids.