Established in Canada, Booster juice is the largest fresh juice and smoothie bar chain, concentrating in health-conscious pure fruit juices, fresh and frozen yogurt, fruit sorbet and ice. Dedicated to providing a healthy dietary alternative for the active lifestyles of the public, the company makes its smoothies for all kinds of intentions from meals on the run, to power breakfasts, to energy enhancers and even work out snacks.
Founded in 1999, in Sherwood Park Alberta, Booster Juice uses the franchise model of business to expand and grow in a global scale existing in many countries. It has a total of 254 outlets in Canada, 9 in the US, 4 in Mexico, 3 in Saudi Arabia, 2 in the Netherlands and 15 in India. It still aims to expand its worldwide presence and create more competition against its rivals such as Jamba Juice and Smoothie King in the US. The company’s headquarters are located in Edmonton with Dale Wishewan as the President and CEO. It began franchising in 2000.
The health conscious population of today is what is accelerating the growth of the Booster Juice franchise. They are currently growing at an annual rate of 30% which is ten times faster than the fast food business growth rate. It is on the mark with the customer demands and trends with its juice recipes available in both common and exotic flavors that offer much needed variety.
Booster Juice franchise expansion is rapidly increasing with a not so rigid policy on business operations to the franchisee. Although they are required to buy multiple units and master licenses, 7 to 10% of all franchisees own more than one unit. Booster juices require 8 to 10 employees to manage and efficiently run a franchised unit with absentee ownership of the franchise allowed. However, 95% of the current franchisees are owner operated.
Booster Juice offers training and support for the franchisees through the deployment of newsletters and a toll-free phone line. It also offers a grand opening ceremony and provides internet services as well as training of the staff for security and safety procedures. More support it offers is evaluations for field operations as well as establishing cooperatives to aid in purchasing more outlets for franchising. On top of the support it provides co-op advertising, ad slicks and regional advertising.
In order to open a Booster Juice franchise, the franchisee should prepare a total investment between $153,000 to $240,000 and an initial franchise fee of $20,000. The royalty fee is at 6% and the agreement term is for 5 to 10 years renewable upon a fee payment of $5,000.
Booster Juice is continuing to grow with the ultimate goal of attaining global market dominance. It does not take any market for granted and targets to exploit all possible avenues to achieve its set goals.
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